My Christmas look!!! Shades of red are culturally associated with love and passion in almost every part of the world. Furthermore, according to color psychology, red tends to increase appetite, as well as excitement and heightened senses. Therefore, choosing red lingerie, especially for intimate settings, can be a way to convey a strong and vibrant message of sensuality, romance, and desire. The energy of the color, whether for cultural or psychological reasons, also helps to project self-confidence and, depending on individual style and expression, can add a touch of boldness and charm.