White. White is the canvas to be painted, it is the page that will receive the lyrics of the poem, it is the white score, still without notes, on which the melody is composed. And white is the basis for the entire watercolor, it connects, it provides, it inspires. And in this impetus of inspiration, man places the colors, the letters and the notes of a different, unique experience. From the color of White rise art, excitement and connection. And we discover something totally new. Precisely because it seems so common, like the color to which it refers, because it leaves the canvas white for the colors, it leaves and makes you different. Nothing is the same. It is another experience. It is White.